SS27 / Paris
Spring-Summer 27 Campaign
MYUS PRESENTS SS27 | BEHIND THE WALLPAPER | A CAMPAIGN DIRECTED BY BRADEN MYUS
The Private Lives of Parisian Interiors
PARIS — For Spring/Summer 2027, avant-garde womenswear label MYUS introduces Behind the Wallpaper, a sartorial narrative of memory, decay, and time.
Paris keeps its interiors longer than most cities. New generations move freely through inherited rooms—feet on the silk, ash near the curtains—making their own memories among the faded remnants of someone else's. In these intimate spaces, founder and creative director Braden Myus finds his inspiration, drawing a connection between weathered interiors and the private histories of the people who inhabit them.
That interplay between what is visible and what remains concealed takes physical form in the garments. The Mirror Leather Jacket & Trouser catch an uncertain reflection in foil-treated lambskin, while the Distressed Salon Suit holds its double-breasted composure despite distressing at the elbows and knees. The low-cut Remnant Dress offers glimpses through scalloped Italian lace; elsewhere, silk dévoré leaves raised velvet patterns against a transparent ground.
"I liked the idea that every layer of wallpaper holds stories of lives lived," says Braden Myus. "People have that same depth; there is always more than what meets the eye. I kept returning to lace because it allows you to look through a layer without making everything visible."
Designed in Paris and handmade in Italy, MYUS inhabits a romantic register of the avant-garde, translating worlds both lived and imagined into garments that reward closer attention.
Collection Highlights:
- Textiles: Custom-developed Italian silk dévoré, scalloped lace, and silk lamé.
- Suiting & Leather: Distressed Super 100 wool suiting and mirror-effect lambskin.
- Details: Antique French buttons, custom tassel trims, and a shapeable wired collar on the Arrangement Shirt.
- Footwear: Italian-made wedge boots and pointed-toe slippers.
Credits
Creative Director: Braden Myus
Producer: Simone Kanan
Campaign Photography: Aitor Sola
Cinematographer: Sophia French
Styling: Aidan Korte
Models: Lena Ballard / Taya Kuchinskaya / Simone Kanan
Hair: Lisa-Marie Powell
Make-Up: Anne-Sophie Vega
Lighting: Prosper Panhard
Special Thanks: Thomasine Gloves / Antic Tonic / Manon
